Online sales cancelled, Johnson & Johnson "Medical Hitomi" into medical device supervision

Originally there were more than a dozen pages of search results on Taobao, and the colorful flat contact lenses that had become popular among young consumers had all been closed.

Due to the high risk of medical device products, as early as before the Spring Festival, the news that “colored plain contact lenses” will be included in the scope of medical device supervision has been buzzing. The State Food and Drug Administration recently issued a message from April 1. This will formally be incorporated into the third category of medical device supervision, and unlicensed products will be prohibited from selling.

Johnson & Johnson "US Hitomi" Online Sales Cancelled

As the most famous Johnson & Johnson "Colored Flat Lens" contact lens, the dealer Johnson Vision Health & Trading (Shanghai) Co., Ltd. officially responded, "The United States Hitomi" is a registered trademark of Johnson & Johnson, and is only available from Johnson & Johnson Vision Distribution. The contact lenses can be called "the United States pupil", and all types of color contact lenses (including colored flat contact lenses) on the market that are not distributed by Johnson Health Vision can not be called "the United States pupil." Johnson & Johnson "US pupil" contact lenses? Including Pingguang lens has passed the approval of the Food and Drug Administration and obtained a medical device registration certificate.

As soon as the regulatory news came out, the most quickly reflected online B2C company, the country’s largest B2C website, showed that “to protect consumer rights, Taobao cracked down on such merchandise,” and colored all the bright lights represented by Johnson’s “US Hitomi”. The sales link for contact lenses is closed, and only online pharmacies that have left the Tamako Medical Center are available for sale.

According to a person in charge of Shanghai Fumei Pharmacy Operations Department, in recent years, the sales volume of “US Hitomi” products has been increasing year by year. Foreign imported products have occupied half of the country's market. Pharmacy products have entered into medical device certificates. Regarding the introduction of color flat optics into the supervision of medical devices, he believes that the price difference of Pingguangcai tablets, the lack of quality supervision, and the long-term existence of chaos, will be incorporated into the supervision of medical devices, implying that the State Food and Drug Administration should conduct clinical trials or clinical trials. Verification, so the market access threshold for the industry will be higher, and it is also a norm for the industry.

Trends in the color flat contact lens market

Beijing Tongren Hospital, Department of Ophthalmology, Dr. Wang introduced this type of color plain contact lenses long-term contact with the eye, the impact on the eye environment is quite large, each year will be treated several times so infected patients suffering from keratitis or corneal abrasion.

Pingguang color film in the domestic market share, there is no complete statistics, but the Taobao forum on why not let the sale of "US pupil" post, in just 8 hours that received 65,400 clicks.

The huge market demand and consumption issues have aroused the attention of the relevant departments. The State Food and Drug Administration notice requires that the food and drug regulatory authorities of all provinces (autonomous regions and municipalities) should attach great importance to the supervision of decorative colored plain contact lenses and carry out targeted Sexual governance.

Beijing Chaoyang District, an optical shop industry sources, Pingguang color film a pair of prices in the range of tens to hundreds of dollars, not only optical shops for sale, many street fashion supplies store also operates, there is no industry standard, uneven quality, The profit is very substantial. After the introduction of the new regulations, the market will tend to be standardized. In the short term, it may affect the sales of colored plain contact lenses, including the “US-pupil”. However, in the long-term, with the increase of industry barriers, legitimate companies will hopefully regain the once lost. Market share.