Expanding Jiuzhuang base, Zhang Yu said, will increase brandy’s promotion and layout nationwide

Zhang Yu said yesterday at the Chengdu Sugar and Wine Association that it has completed the layout of a 300,000-mu grape base; at the same time, it has made efforts to promote Jiuzhuang wine strategy and will relocate 20 high-end wineries globally in the next five years; in addition to wine, this year, Zhang Yu will also increase the promotion of brandy to enter the national market.

Zhang Yu Chief Engineer Dr. Li Jiming stated yesterday that by the end of 2011, Changyu had already owned 300,000 mu of grape bases nationwide. In the future, Changyu will continue to expand the area of ​​wine grape bases in China and seize the commanding heights of China's wine industry.

Wine expert Chen Zhuang pointed out yesterday that the widening gap with domestic competitors and the further rise in the world rankings have made Chang Yu closer to the dream of the world's oldest boss, but Chang Yu should be aware that the international giants are wrestling around the world. The biggest difference lies in how to build a high-end wine market - the competitiveness of Chateau wine.

According to the statistics of China Brewing Industry Association, the wine market was booming in the fourth quarter of 2011. Among them, the sales of medium-to-high-end wines rose steadily and became the mainstream of market consumption. Zhou Hongjiang, general manager of Yantai Changyu Grape Wine Co., Ltd., said that winery is synonymous with high-end wines. With the continuous upgrading of consumption, winery has become the most important manifestation of strength in international competition.

In addition, Zhang Yu introduced yesterday, brandy has also become a breakthrough in the future strategy. In 2012, VINEXPO commissioned an investigation report by IWSR, an international wine and spirits research institute, to propose that China is now the second largest brandy market in the world, and it is expected that the consumption of brandy will increase by 47% in 2011-2015.

"In the next few years, brandy is expected to become another important pillar industry of Changyu Company," said Zhou Hongjiang.