Regional Dairy Market Offensive and Defense Strategy-3

Of course, for the traditional core community channels, regional brands must strengthen the deep-growing network to ensure that each community, every street, and each building has its own person in charge, so that it can increase community sales and prevent other low-temperature bar. Brands took the opportunity to enter. For good communities, image stores can also be established to better serve the community and enhance the brand community's influence.

Breakthrough in the second brand building: brand building should be strengthened in the business process, because brand building is the place where regional brands are inferior to national brands, and national brands surpass regional brands. Therefore, if a regional brand wants to consolidate its own defense, it must Increase investment in brand image construction, concentrate resources in the region to form a national brand beyond, this can create an unbreakable 500 kilometers Pakistani defense.

In the image construction, we should make more use of regional local culture, such as local important events, celebrations, culture, dialects, etc., to highlight the regional characteristics of the brand, so that consumers in the region can form an identity, while creating ubiquitous Intimacy, so that regional consumers can feel the brand's impact anytime, anywhere. Having a unique and distinctive regional brand image can better capture local consumers and contrast with national brands.

Only in this way, the regional Pakistani brand can give full play to its advantages, using the 500 km Pakistani defense, blocking the national brands outside its own core market, and defeating the national brands in the region, so that they become the market leader.