Microblogging era of fine wine prices more accurate

Weibo reviews are affecting the pricing of fine wines, especially those of renowned wine critics. The network makes wine prices more transparent and accurate.

I am now sitting on a bed in a hotel on the Costa Brava. I just finished a few things: I discussed some issues with my daughter. She lives in two floors downstairs and is preparing her own children. Breakfast; After an American friend booked his residence in Paris, he heard some suggestions on how to promote my next book in Australia and where to buy the cheapest tickets from San Francisco to New York. All these things are handled without leaving home, and even one sentence does not have to be said.

This is the great benefit that the communications revolution has brought us, but what impact will it have on the wine world? The fine wine trade is in fact nothing special in this respect. Under the strong support of the word “virtual”, trade has become more and more efficient and transactions have become more transparent. With a credit card payment and web access to check real-time inventory, a box of wines is easily sold to merchants or brokers—a method that is radically different from auction-style sales. .

For many of us, having wine in our hands or having the privilege of being able to taste it and then decide whether to buy it or not is the best way to buy wine, and online sales are constantly reducing many aspects of the wine trade. . Nowadays not only wine merchants like Slurp and Naked Wines in the UK, Millésima in France, and Pinard de Picardbut in Germany are just online wine traders. Many professional websites have also emerged, such as vinfolio.com, wine.com, winestaing.com, wineaccess.com and Lot18.com. Their appearance is very significant - you know, for a long time, the purchase of alcoholic beverages on the site, its product delivery was once more difficult than the delivery of firearms.

We should thank wine-searcher.com, which is a website for price comparison. It is very successful and very practical, because people can use the information they provide to buy wine at a reasonable price. Despite this, there are still some unscrupulous businessmen. Some consumers have sold so-called "investment wines" at ridiculous prices when they are not clear about the market. Their tricks have not been exposed in this era of advanced information. It is a miracle.

Wine-searcher.com records the inventory and price information of more than 16,000 wine retail stores around the world, listing the price of any wine in almost all regional markets. Such a system is not responsible for many wild price behaviors. Different from the great exposure. When winers find wines they have carefully studied and choose to avoid paying too much money based on the knowledge and information they have obtained, they can share their site guidance with others on a wide range of other sites in Seattle. Content views and impressions. The CellarTracker.com website has a huge community database containing more than 2.5 million wine reviews written by users who have been called "real users" by the website founder Eric LeVine. "(real users)."

But who can imagine that Twitter can not only provide opportunities for wine critics and so-called “active users”, but also play a role in fine wine pricing. Every year in Bordeaux, wine tasting sessions are held in Bordeaux. During this recent tasting session, making comments on Twitter has become an increasingly noteworthy phenomenon. Even the London St. · The very traditional brewers such as St James's Berry Brothers have also begun to catch up with the new trend – the organizer of the 2011 wine campaign, Bordeaux wine expert Simon Staples (Simon Staples The user name is @BigSiTheWineGuy. Frequently posting articles on the tavern between the estates, such as "Domaine de Chevalier, is awesome".

However, there are still some wine traders still performing a round of tasting sessions in Bordeaux. During the tasting session, people make a detailed record of each wine. After the activity, these records are studied in detail and finally they are made into Reference book, and attach a purchase order on the back cover of the reference book. However, such an approach is now very rare, especially in today's time when the final price is determined to be getting late and unpredictable.

Today, Chateau owners found that before the beginning of the April wine week, some people in the Twittersphere had already scored their wines openly. At the same time, there were many wine commentators from the United States. (Wine commentators) are also very eager to express their opinions. @RobertMParkerJr is very good at instigating the owner of the estates in raising the factory price, and his ability in this area is truly unrivaled. People use the Twitter articles he wrote in Bordeaux as a proclamation of the Omaha Sages. The Sage of Omaha) is generally studied and discussed. In March, when he published a Twitter article in Bordeaux saying that the 2011 vintage was better than he expected, the buyers were frustrated because when the news came out, everyone's expected discounts vanished.

However, the goods in hand need to be sold anyway, so we have seen @BigSiTheWineGuy do everything in its power to sell 2011 Chateau Palmer wines for every six bottles at a price of £900. Bentley in this wine. In his Twitter article, he got the following evaluation: “The price is only half that of its neighbor, Ch Margaux, but the level is inseparable. It’s just that we don’t have to pay any money to get the perfect quality. The two estates (Giscours) and Issan are compared to BMW and Margaux. They belong to the Jaguar class at most, and only 15,000 kilometers are left. Old car.

In the wine field, communication technology has not only improved the speed of precision in wine prices, but has also had a great impact in other areas. Taking the author as an example, I sometimes read some real-time tweet articles on the spot by the tasting participants. By reading the articles, I often get reminded that I should have participated in this activity. Andrew Neather (Twitter name @hernehillandy), a wine writer from the Evening Standard in London, has barely reported on any activity, not even Tesco’s new wine for the media. The promotion exhibition is no exception, but at least he reminded the author that he had promised to attend this event.

Many of my friends have great literary skills, but for these friends, there is now a terrible news, that is, I, @JancisRobinson, has been fascinated by publishing articles on Twitter. Over the past three years, I have found that Twitter is really interesting and useful. I can make short wine recommendations on Twitter, share some of my own quirks and stupid things with my friends, and seek support for activities or good people. In addition to these, it is more important to listen to opinions and suggestions from all sides - for example, I want to find a good radio station in southwestern France, or when Hobart wants to dry shoes. There are many very useful suggestions made by Twitter fans.

For us these wines, there is a trend that is very favorable, that is, more and more restaurants have begun to publish their wine list on the Internet. It is true that in this era of information explosion, we have to rely on these sources of information to keep up with the pace, and this is one of the most important roles of the Internet; but it is also through the Internet that we can do it somewhere. Before you can get relevant information in advance, you can also use search to refer to opinions provided by others when necessary. This approach is especially useful when it comes to wine lists that have space for books and biblical books (as technology has evolved, some wine lists are now being used to store and display on Apple's iPad). Of course, in this era of information explosion and frequent updates, everything is just as ridiculous. For example, at the time of the publication of this article, it may be precisely when it was out of date.