Mobile medical: a vast and subversive change in the "money" landscape

Mobile healthcare refers to the provision of medical health services and information through the use of mobile communication technologies such as PDAs, mobile phones and satellite communications. Incorporating wireless technology into various medical solutions, tying the special functions and services of mobile medical care to mobile terminals can not only improve the patient's treatment experience, help patients maintain optimal physical health, but also effectively provide medical services. Save operating costs.

During the past two sessions in 2015, representatives of the people's congress headed by Baidu Li Yanhong and Tencent Ma Huateng launched a discussion on the medical industry. Li Yanhong suggested that the hospital's registered resources be fully liberalized to facilitate patient convenience. Ma Huateng pointed out that the government should promote the mobile Internet in the field of people's livelihood. Popularization and application to solve the current situation of imbalanced medical and educational resources. Since both are Internet companies and have recently moved frequently in the medical field, Li and Ma's proposal has also made mobile medical care once again of the industry's attention.

Even more striking is the fact that this year's government work report has upgraded the “Internet Plus” action plan to a national strategy for the first time.

Under the background of the development of "Internet + traditional industry", it is not difficult to see that the traditional medical industry is entering a subversive big change - at present, nearly 100 hospitals across the country have been on the WeChat full-process, more than 1,200 The hospital supports WeChat registration. At present, there are more than 2,000 mobile medical apps, including health consultation, online registration, physical testing, purchasing medical products, and professional information inquiry.

"hot" comes from strong social needs

With the rapid development of new technologies such as mobile Internet, wearable devices, big data, and cloud computing, "mobile medical" has become a booming industry. The re-layout of the medical industry, which involves Internet technology, data technology, medical device R&D and medical practitioners, has never been the center of public view in 2014.

2014 was called the first year of mobile medical information . According to relevant data, the scale of China's mobile medical market will reach 2.84 billion yuan in 2014. By 2017, it will exceed 12.5 billion yuan, with a compound annual growth rate of over 70%.

The rapid detonation of mobile medical in China is not only closely related to the development of technology, but also the strong social demand is the great internal driving force for its rise.

Bai Chunxue, director and professor of the Institute of Respiratory Diseases at Fudan University, began to pay attention to mobile medicine in the early 21st century. He told the Journal of Chinese Journal of Science that the development of mobile medical care plays an important role in dealing with an aging society, coping with the high prevalence of chronic diseases in China and solving the shortcomings of traditional medical models.

"Since entering the 21st century, China is facing the world's largest old-age society, which will lead to a sharp increase in medical demand." Bai Chunxue said. According to statistics, it is estimated that by 2040, the proportion of the elderly population aged 65 and over will account for more than 20% of the total population of China. At the same time, the trend of aging population is becoming more and more obvious: elderly people aged 80 and over are increasing at a rate of 5% per year, and will increase to more than 74 million by 2040.

The development of the total volume expansion and incremental acceleration of the elderly population has brought tremendous pressure on the already tight medical resources. The advantages of mobile medical in information, monitoring, monitoring and diagnosis will undoubtedly alleviate this "paradox between medical supply and demand."

"China currently has 30 million asthma patients, 20 million sleep apnea patients, 65 million patients with chronic heart disease, and 97 million patients with diabetes." According to this analysis, Bai Chunxue said, "The demand for chronic disease diagnosis and treatment is growing, and The management coverage of chronic disease treatment is getting lower and lower."

With the increasing popularity of mobile healthcare, new technologies will contribute to the prevention, early treatment and monitoring of chronic diseases. Among them, not only new carriers such as wearable devices and medical big data platforms can record and analyze personal health data at any time, helping everyone prevent chronic diseases from happening early; the development of mobile communication technology can make medical services more convenient, such as by moving High-definition video can get clear and fast remote guidance, not to miss the golden treatment period of chronic diseases; new concepts such as cloud hospitals, future hospitals, aerial hospitals, small micro hospitals, and remote consultations will also monitor the treatment of chronic diseases patients anytime and anywhere.

For a long time, the traditional medical model and the unreasonable and unscientific use of medical resources have made it difficult to see a doctor and expensive to see a doctor. Bai Chunxue believes that China's traditional medical model has problems such as unreasonable use of medical resources, poor quality of medical services, low efficiency of medical systems, difficulty in entering a hospital, and difficulty in seeing doctors, and the community that should play a fundamental role in the medical system. The hospital is in a "three low" state with low coverage of high-end equipment, low patient acceptance rate, and low-level technical mastery. These have provided a broad space for the development of domestic mobile medical.

The shortage of medical resources and the uneven distribution are the problems that China has faced for a long time. The intervention of mobile medical care can promote the balanced distribution and flow of medical resources. In addition, mobile medical has expanded the communication channels between doctors and patients in addition to face-to-face interviews, greatly improving the efficiency of doctor-patient interaction; the integration of resources for the disease can not be underestimated, and it is convenient for doctors to read various Information, medical advice; in the hospital can also achieve instant sharing of information between doctors and nurses, greatly improving the efficiency of medical work collaboration.

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